Microsoft Store: Windows 7 Step Up

A large scale panoramic motion graphic piece created for the Windows 7 Step Up campaign for the Microsoft Store.  For this video wall we wanted to capture the excitement and fun feeling created from the Windows commercial.

To bring more depth and excitement to the hero section of the video wall I took the lifestyle photography and recreated the scene entirely in a 3D using Cinema 4D and projection mapping techniques.  Each element in the scene was rendered with different masks to use in After Effects for the transitions.  The transitions “curvy” feel were inspired by the curvy nature of the Window’s 7 logo.

Microsoft Store WIndows 7

Microsoft Store WIndows Motion Graphic

Microsoft Store WIndows Motion Graphic

Microsoft Store WIndows Motion Graphic

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