This panoramic motion graphic was created exclusively for the Tomb Raider Midnight Launch Party in the Microsoft store. On March 4 from 10p to 1am customers could walk into their local Microsoft store and grab a copy of the new Tomb Raider game as well as play against other customers in a fierce multiplayer match.
For this concept I recreated the box art for the Tomb Raider game to stretch across the entire video wall in the Microsoft Stores. The final combined resolution of the video piece was 57000 x 1080 pixels.
Smoke, rain, lighting, and other enviornmental effects were created to give life to the box art.
By using the puppet tool and layering the different body parts in After Effects I could bring the still image of Lara Croft to life.